SuperConcepts has announced a transformation strategy under the leadership of CEO Lara Bourguignon, which sees the SMSF powerhouse as a key plank in the AMP Wealth business.
Ms Bourguignon was today announced as having extended responsibilities for AMP’s Wealth product and platforms as Managing Director, Superannuation, Retirement & Platforms, while retaining the CEO role of SuperConcepts.
“SuperConcepts will continue to be run as a separate entity to retain our agility and entrepreneurial mandate from AMP,” said Ms Bourguignon.
“This new role will expedite new opportunities to better leverage our strengths by collaborating more effectively with AMP to help serve the changing needs of High Net Wealth clients,” she said.
The new role comes amid the roll out of a transformation strategy that will focus on:
Ms Bourguignon said the new transformation strategy builds on the past and positions SuperConcepts for the future in line with its parent company AMP.
“After an aggressive acquisition growth strategy, our focus at SuperConcepts turned to migrating our clients to a consistent technology platform and dashboard experience,” Ms Bourguignon said.
“While this work continues, our next frontier is to leverage the strategic relationship with AMP and determine how to better serve Australia’s biggest adviser network.
“A key part of our transformation strategy is to establish alternative revenue streams from the SuperConcepts Innovation Lab - an internal software development team focused on generating new ideas and technology that will be researched, prototyped and developed to deliver capabilities for AMP and external clients.
“We will also be offering an outsourced software development capability to AMP and the wider market.
“We see smaller companies that need software development but don’t have the size for internal development teams and are forced to use external consulting firms, and we think we can help them.
“We are very excited about a future that will deepen our collaboration with AMP’s adviser network while we continue to disrupt the SMSF market with technology-led innovations,” said Ms Bourguignon.