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SuperConcepts, a leading innovator in self-managed superannuation services and owner of software provider SuperMate™, announces shift to private ownership

Jun 8, 2023, 09:51 AM
Sydney, Australia, 8 June 2023 – AMP Limited today announced that it has agreed to sell 100% of the SuperConcepts business to an experienced and well-regarded management team co-invested with Pemba Capital Partners (Pemba).

The transaction, targeted to complete by Q3 2023, allows the business to operate under private ownership led by a focused management team with deep experience and track record in Australia’s SMSF administration and related technology platform space. This new management group consists of Matthew Rowe, Managing Director; and sees the return of Brad Ackermann as Chief Operating Officer; and the return of Andrew Row, Executive Director of Client Services.

“SuperConcepts has a long history in the SMSF market, originating from a collection of strong independent businesses to become a leader in the industry. This transaction supports the future growth of the business, with the new management team having a clear focus on continuing to improve outcomes for our clients,” said Grant Christensen, outgoing SuperConcepts Chief Executive Officer.

“We acknowledge AMP for supporting this natural transition for the SuperConcepts business, its clients, team, and partners,” said Matthew Rowe, incoming Managing Director, SuperConcepts. “Our team will invest in the business and deliver technology-led solutions, great customer outcomes and seek to simplify SMSF to enable more Australians to control their super in Australia’s growing SMSF market.”

All parties will coordinate closely to ensure a seamless transition and smooth continuation of client services whilst the business undergoes separation from AMP.

About the Executive team:

Matthew Rowe, incoming Managing Director, SuperConcepts:

Matthew Rowe brings a 20+ year track record of leading high-performing professional services firms. He has served as CEO and NED across ASX-listed and private companies, most recently as the Chief Executive Officer and Managing Director for listed accounting and financial planning firm CountPlus, as well as former Managing Director of Hood Sweeney, Australia’s 30th largest accounting firm. He has also served as former Chairman of the Financial Planning Association of Australia. Matthew holds a Bachelor of Economics, is a Fellow of CPA Australia, a Fellow of CAANZ, a Certified Financial Planner (Life) and a graduate of Harvard Business School

Brad Ackermann, incoming Chief Operating Officer, SuperConcepts:

Brad Ackermann is a seasoned senior executive with over 20 years in software, 16 of which have been dedicated to the SMSF administration and technology platform space. His career spans several pivotal roles, including recently as Chief Technology Officer at foundU, previously Chief Technology Officer at SuperConcepts, and R&D Director at ASX-listed TechnologyOne. Brad's career commenced at Supercorp, the original developer of SuperMate™, where he began as a developer and progressively assumed a variety of roles, culminating in his service as General Manager – Operations and Software Development. Brad holds a degree in Information Technology from the Queensland University of Technology, with a specialisation in Information Systems.

Andrew Row, incoming Executive Director of Client Services, SuperConcepts:

Andrew Row has 20+ years’ experience in the SMSF industry across administration, actuarial and audit with a focus on technology, operations, and business process improvement. His roles have included former Joint Managing Director of Cavendish Superannuation (then-largest SMSF administration business in Australia, now part of SuperConcepts), former Managing Director of Bendzulla Actuarial, former Director of SMSF Integration with AMP SMSF, and Non-Executive Chairman of ASF Audits, Australia’s largest SMSF auditor. Andrew holds a Bachelor of Computer and Mathematical Sciences from the University of Western Australia, a Master of Business Administration from University of Adelaide and is a graduate of the AICD Company Directors Course.

About SuperConcepts

As one of the largest players in the SMSF administration market, SuperConcepts is an industry leader helping to bridge a critical gap in the market for proprietary technology enabled SMSF service providers. In addition to offering scalable end-to-end fund administration and compliance services to financial advisors, accountants, and individual investors, the company owns the third largest SMSF software provider, SuperMate™, and has a scalable proprietary technology platform including market leading document automation provider, Data Hero™.

Media enquiries:

Adrian Howard
0413 184 488

New ownership group
Madison Gee, Madden & Assoc.
0421 657 173